Over 30 decision-makers in or related to the women and children wear business, marked and discussed 10 issues that must be addressed for betterment of the industry.
The decision-makers got together at the Nokia Images CEOs Meet at the Pure and Play conference in Delhi. The participants included Tarun Puri, MD, Nike India; Marcelo Villagran, MD, Bata India; Thorsten Allenstein, country head, Triumph; Subhash Chhabra, president, Globus; Samir Sahni, director, Ritu Wears; Anchal Jain, founder, Nun; and Aloke Banerjee, CEO, Rosebys.
Anchored by Anuj Puri, chairman and country head, Jones Lang LaSalle Meghraj, and Jayant Kochar, MD, GoFish Solutions, the participants agreed that creating an ethnic brand for women is not an easy task as the category is dominated by the unorganised sector. They opined that dedicated and trained workforces in the manufacturing sector is one of the critical needs of the hour.
The chiefs also agreed that the industry needs well-researched information on various business aspects, right from studying fits and sizes to creating better shopping destinations and retail environments, to pricing and branding strategies in sync with the Indian consumers’ mindset.
Following are the issues that were marked out and discussed at the meet:
– Not enough kids and womenwear brands are present in the organised retail market in the country
– Complexities of creating ethnic womenswear brands
– Lack of adequate information on fits and sizes
– Lack of suitable retail environment for women and kids
– Lack of initiative from the retailers to understand and cater to the niche category
– There is neglect on the part of retailers towards the kidswear market
– Inadequate support from mall developers for womenswear and kidswear brands in terms of differential pricing and focus on retail space
– Not enough brand-building initiatives from the retailers
– The niche category needs to be widened to include accessories, and health and beauty products
– Lack of vision to do something ‘big’ in this niche category


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India is one of the fastest growing economies in the world today. The country’s luxury market is the 12th largest in the world. The country’s retail sector must orient itself to meet the needs of this new mass-affluent market.
In this scenario, the concept of neighbourhood retailing as promoted by Emaar Retail will become more significant. Emaar’s retail ethos is driven by one key philosophy: Deliver residents in its master-planned communities the services and products they need in a friendly ambience, and back it up with amenities such as parking and leisure choices.
The Gold Souk is designed to reflect the rich Arabic heritage blended with the modern features of The Dubai Mall, and will showcase a collection of over 220 of the region’s most trusted gold and jewellery retailers. At the souk, gold and jewellery can be readily purchased or tailor-crafted. The aquarium, at 51m x 20m x 11m, will feature the world’s largest viewing panel measuring 32.8m in width x 8.3m in height. With the capacity to hold 10 million litres of water, the aquarium will illuminate the marvels of the ocean floor and showcase a diverse collection of marine life worldwide.
Today, topping the Global Retail Development Index for the third consecutive year as the most attractive market for retail investment, India has one of the most vibrant retail sectors in the world, where huge malls and supermarket chains co-exist with below-the-line traders.
A paradigm shift is projected for the organised retail sector, which is one of the areas where Emaar’s retail expertise will make a difference. Emaar’s approach to retailing is not limited to developing big malls – as has been proven with The Dubai Mall, one of the world’s largest shopping and entertainment destinations.