Amazon has requested to opt out of the Webwise behavioural targeting advertising system that has been created by Phorm.The Daily Telegraph reported that Amazon has contacted the company to request that the web pages on all of its domains are not scanned by the Webwise system.It would not comment further on why it had chosen to take this action. However, the system has the potential to pick up on particular items customers are vi
17 April 2009
Amazon opts out of Phorm advertising system
Amazon has requested to opt out of the Webwise behavioural targeting advertising system that has been created by Phorm.The Daily Telegraph reported that Amazon has contacted the company to request that the web pages on all of its domains are not scanned by the Webwise system.It would not comment further on why it had chosen to take this action. However, the system has the potential to pick up on particular items customers are vi
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