Arcadia-owned Dorothy Perkins has introduced non-own brand products for the first time as it seeks to drive its fashion credentials.The retailer last week introduced apparel brands TFNC and Uttam London into 20 of its stores and on its website. TFNC is also sold in some of stablemate Topshop’s stores while Uttam London is predominantly a wholesaler.TFNC partner Rudy Walji confirmed the trial and added: “We are very excited to be working with Dorothy Perkins on this new business
17 April 2009
Dorothy Perkins embarks on branded clothing trial
Arcadia-owned Dorothy Perkins has introduced non-own brand products for the first time as it seeks to drive its fashion credentials.The retailer last week introduced apparel brands TFNC and Uttam London into 20 of its stores and on its website. TFNC is also sold in some of stablemate Topshop’s stores while Uttam London is predominantly a wholesaler.TFNC partner Rudy Walji confirmed the trial and added: “We are very excited to be working with Dorothy Perkins on this new business
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