Bata India Ltd is on an expansion spree and is targeting 200 new outlets. These will come up primarily in areas where Bata is not adequately represented. The Company will focus on four formats: up market flagship stores, trendy city stores, large super stores and traditional family stores. Bata already runs 1100 stores and refrains from franchising. Product wise, the Company hopes to focus on its traditional weakness - women’s shoes category.
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