Philips Consumer Lifestyle, part of Philips Electronics India, is planning to launch breakthrough technological products in India such as a common charger for all branded mobile phones, mobility accessories for laptops such as attached i-pods and speakers apart from recharger power pack and high audio sounded MP3 players, S Nagarajan, head-sales, Philips Consumer Lifestyle told FE .
Besides, a new technological lighting is also being launched called the "wall wash" lights that changes colour of the light on the wall as per changing consumers sentiments, sources said.
According to Nagarajan, "Recharger power pack is a device wherein i-pods, mp3 players, mobile phones can be recharged together. Our focus this year will be to provide comfort solutions to better consumers lifestyle in a most simplistic manner in water, peripherals and accessories segment. As part of the strategy, we are planning to sell our recently launched self-serviced Philips branded water purifiers through about 2,500 retailers by 2009-end."
Industry experts believe that currently, products like a recharger power pack in various sizes and models is available in the Indian market by unorganised players with no surety of after sales service. But, by leveraging its trusted quality and brand name in launching new technological products, Philips seems to be moving in the right direction.
As part of the company's effort to grow its water business. Philips Consumer Lifestyle is currently in talks with Shoppers Stop, Future Group, Reliance Retail, Croma, Videocon's Next, Spencers, Jumbo in order to have a Philips branded corner for water purifiers.
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