A fledgling Ahmedabad-based garments and fashion accessories company, Liverpool Retail India Ltd (LRIL) made a splash in the retail space by launching 151 outlets of a new brand ‘Barcelona’ across the country covering 15 states in one day.
Its chairman, 50-year-old Vijaysingh Rathore may well is another retail czar in the making to take on the likes of Future group chairman Kishore Biyani. That’s largely because, like Biyani, Rathore is a man who has unerringly got his finger on the pulse of the consumer.
Recounting his days as a struggling entrepreneur, Rathore recounts how the idea of launching affordable but value-for-money readymade garment stores for the fashion-conscious aam aadmi came to him while visiting a sale in a small town. “I saw how poor quality garments were selling like hot cakes largely because they were at discounted prices.
For the rate-conscious lower and lower middle-class consumer, price is a major factor while buying a product. That’s what gave me the idea of trying my hand at selling good quality, readymade garments which would offer value for money at really affordable prices,” he confesses.
What he has also factored in while giving a final shape to his retail dream is the fact that the Indian consumer, apart from being extremely price-conscious, is also a sucker for discounts. “That’s the reason that ours are essentially discount stores which offer hefty discounts for eight to nine months in a year,” reveals Rathore.
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