The UK's store, which was acquired Gujarat Heavy Chemicals Limited in 2006, plans to pump in Rs 100 crore for expanding the chain in India, which will be positioned as 'affordable premium' stores targetting young working women.
Besides the stores roll-out, which is expected to start by September this year in three states, the company is also undertaking an aggressive brand building exercise by spending about Rs 30-40 crore. It has hired advertising agency Saatchi & Saatchi for the purpose.
"There is a huge potential to be tapped in the affordable premium home interiors and furnishings space in India. Our aim is to target young working women and we plan to open about 700 stores in the next three years," Rosebys Director Nikhil Sen told PTI.
He said the company would be adopting mostly franchise model for its stores. "The investments for the stores roll-out could be about Rs 100 crore in the next three years and we may spend about Rs 30-40 crore on brand building campaign," he added.
Sen said Rosebys would position its stores as a one-stop shop for both soft and hard home furnishings offering from bed and bath items to accessories and lamps. "We will also offer personal care products such as soaps and shampoos with our own private label and also kids range of products."
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