New Delhi: Estee Lauder, one of the world's leading manufacturers and marketers of beauty products is venturing into the Indian market. With the growing number of well-to-do Indians, the popularity of beauty products is increasingly on the rise in India. Estee lauder will be setting up the first of its four exclusive outlets in Mumbai, and later enter the Delhi and Bangalore markets over next six months. It plans to open 20 outlets over the next three years, spreading out into other Indian cities like Pune, Hyderabad, and Kolkata.
"The timing is right to bring Estee Lauder to India," said John Demsey, Group President, The Estee Lauder Companies. "Many Indian women are already aware of Estee Lauder, and we are thrilled to bring them their brand of choice, and introduce the brand to a whole new generation of women. I am confident that Estee Lauder will be a huge success in India," he added.
Keeping in mind the Indian and Asian preference for skin brightening creams, the company is introducing a skin care range called Cyber White, which prevents skin discolouration, age spots, and improves the overall texture, colour and tone of the skin.
The company’s internationally well known products like Re-Nutriv luxury skin care line, Advanced Night Repair, Double Wear long-lasting liquid and powder foundations, Signature Hydra Lustre lipstick and fragrances like 'Pleasures' and Pure White Linen, would also be included in Indian outlets, said Demsey. He also added that along with India specific products, the brand's best selling global products would also be sold from all Indian regions.
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